Vividwireless required an integrated creative campaign to promote their 2016 Australian new product media launch.
Utilising existing identity value propositions and key messaging, a creative propsition was developed to offer an eye-catching and audience-relevant media ad campaign for the telco category in digital and print media.
Three full page ad concepts were presented, with capability to be leveraged to various digital sizes and other print formats. Using brand archetyping, core desire messaging and unique mottos, the print concepts below offered three pathways for testing (note these are concepts only but show the method of visual planning for the campaign identity):
Rationale: 80s Bold Geometrics
Trend: Bold electric 80s colour palette, geometric shapes used as individual graphic elements, backgrounds and illustrative techniques and patterns.
Archetype: The Innocent,
Motto: Free to be you and me
Core desire: To get to paradise
Rationale: Material Design
Trend: Simple, clean and minimalistic visual language characterised by Flat 2.0 / Google ‘Material design’. Deliberate colour choices, edge-to-edge imagery, large-scale type and intentional white space, light and shadow effects.
Archetype: The Jester
Motto: You only live once
Core desire: To live in the moment with full enjoyment
Rationale: Bright Pastel Gradients
Trend: Moving away from the more 60s muted colour palette to use bright pastel gradients, edge-to-edge colour and dramatic type focus.
Archetype: The Magician
Motto: I make things happen
Core desire: Understanding the fundamental laws of the universe
Media booked for tiles and banners utilised small space to create anticipation for the launch via print – “Something Amazing” interactive creative was developed in collaboration with client team and external developers, with Olsonwells providing the creative lead role.
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