Christina Fitzgerald and her namesake brand have achieved and consistently maintained a high reputation for first class products, service and brand engagement in their global audience of salonistas and dedicated followers. Since their launch in 2008, Olsonwells has held the responsibility of working in collaboration with the label founder, Christina Fitzgerald, and her team to define, develop and implement the brand identity via a luxury proposition, with consistently marketed, creative approaches to product development and packaging.
Every new packaging concept requires its own elaboration in terms of research and development, adherence to the corporate identity, and expression of marketing objectives. This can look like fun (as with Colour Pop’s metallic foil finish and playful design), or be a core component of the brand (such as the Nail Polish duo pack in purple and platinum).”
Efficiency in cost does not always apply to a premium brand but through the application of design systems and processes relating to the tangible aspects of the visual identity, Olsonwells has achieved consistency of product packaging, visual communication, marketing content and written communications such as credentials / sales presentations.
Olsonwells have that rare combination of creativity, technical skill and the capacity to interpret a brief – because they listen – and then deliver a great job on time and on budget. We love them.” – Karen Volich, Business Manager at Christina Fitzgerald, client collaborator, 2016.”