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Peach Echo and other Pantone words to kick off the Olsonwells Blog

Peach Echo and other Pantone words to kick off the Olsonwells Blog

by admin | Oct 12, 2016 | Uncategorized

Pantone is a brand synonymous with colour. Designers use Pantone to indicate which mixes of Spot (single, unique) colour, also referred to as a PMS, when specifying corporate colours for print. Like the Cadbury purple, which is actually ™ trademarked, there is a...
Media strategy – David vs Goliath style

Media strategy – David vs Goliath style

by admin | Oct 7, 2016 | Brand management, Media strategy, Uncategorized

As a communications professional, I am more interested in hashtags and Pantone swatches than boxing, but the Mundine vs Green boxing match on Friday night caught my attention – for all the wrong reasons. Read on for my take on media strategy, David and Goliath style....

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  • Peach Echo and other Pantone words to kick off the Olsonwells Blog October 12, 2016
  • Media strategy – David vs Goliath style October 7, 2016

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