Digital Communications and UX

Sydney TAFE and TAFE UNE

The Brief

Sydney TAFE and TAFE UNE required a branded environment developed for multiple online locations together with UX compatible with their existing Moodle LMS infrastructures.

The Idea

Design planning determined to produce a consistent visual language of iconography, colour, shape and typography that complemented existing identities, but extended usability and brand presence from Moodle out through browsers to both student and employee audience users.

The Execution

The creative technologist role produced an agile and aesthetically appealing theme which, when skinned over existing software, allowed each seperate sub-branch of the identity to consistently own their Moodle “area”.

PS “Creative technologist” is a shared role by the lead creative and technical developer, which requires strong collaboration skills. Credit is given to Angelight Web Design for providing much of the role support in Olsonwells Case Studies.

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