Design Education

Erica Olson Teaching Design Business

The Brief

Teaching Design Business in Tertiary Education is a constantly evolving industry, so with over five years’ experience in one of NSW’s largest campuses, Sydney TAFE, Erica Olson has developed a strong rapport, in order to mentor and invest in design service, with both students and teaching staff. Assessment and validation planning are part of this role, as are online delivery via LMS.

Another area of professional interest is in the facilitation of design business workshops, for design studios and organisations that use design thinking in their business or marketing process. Olsonwells works with business owners to pinpoint outcomes, gaps and milestones that the organisation requires for competitive advantage or differentiation in the field of design, brand and visual identity education.

The Idea

Teaching validated industry-relevant graphic design briefs through face-to-face classes, and online delivery systems such as OUA / Moodle, has improved Olsonwells’ communication and professional presentation skills as well as maintaining a real link to audiences and design trends. This passion for teaching allows Erica to work collaboratively with students and staff to deliver outcomes both formal and personal – she loves teaching and facilitating knowledge and the flow of information around design business for profit or learning.

The Execution

The proof is in the pudding, judging by these testimonials from both employer and student:

“It is a rare thing to work with a professional talent like Erica. Since 2011, Design Centre Enmore, Graphic Design, has engaged Erica to teach branding and marketing to Diploma / Advanced Diploma students, and throughout her engagement she has been completely flawless in her approach to teaching and managing students. Her ability to deliver complex industry-related projects is exceptional, and this makes an enormous difference to students’ understanding of branding.”

Alvaro Valenzuela, A/Head Teacher, Graphic Design and Communication, TAFE Design Centre Enmore, 2016.

“I count myself very lucky to have had you as a teacher on multiple occasions. You’re an inspiration and a mentor.”

Laura Crismale, DCE TAFE Advanced Diploma Graduate and Moshtix Graphic Designer.

“It is a rare thing to work with a professional talent like Erica. She is completely flawless in her approach to teaching and managing students, expertly filling her teaching responsibilities by bringing industry expertise into her delivery. Her ability to deliver complex projects in a simple way is exceptional and this makes an enormous difference to students’ understanding of branding. ”

Alvaro Valenzuela, A/Head Teacher, Graphic Design and Communication, TAFE Design Centre Enmore, 2016.

Tell Me More!

If you would like to find out more about how Erica Olson and Olsonwells can benefit your business –

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Our Address

P.O. Box 250,
Helensburgh,
NSW, Australia
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