Copywriting and Communication for Brand and Identity

Subject Matter Expertise to Write for Your Business Requirements

The Brief

From Communication Plans to web copywriting, Olsonwells offers the ability to translate your brand voice into appropriate media, whether academic or commercial. A qualified VET communications professional, Erica Olson can also develop workshop courses and assess (as part of an RTO).

In 2016 the Clinicals Dermally Effective Skincare range launched their product brand via a website developed by Olsonwells and Angelight in collaboration with the brand founder, Sia Krebs Henry.

The Idea

In digital retail communications, the challenge is to create a luxury proposition through words and images that consistently supports brand experience through online product browsing and path to purchase.

The Execution

A targeted communications plan to achieve digital relevance was written to include SEO keywords, beauty category expert knowledge and communicate Brand Identity values through website and social media content. Printed flyers and clinical booklets were also produced for B2B customers. MORE

“I have been using Olsonwells talent now for just over a year and have found them to be professional, reliable, driven and always willing to do anything to assist your company where possible. I can highly recommend their services….AND its always with a smile!”

Sia Krebs Henry, founder of You By Sia, client collaborator, 2016.

Tell Me More!

If you would like to find out more about how Erica Olson and Olsonwells can benefit your business –

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Our Address

P.O. Box 250,
Helensburgh,
NSW, Australia
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