Vinyl is experiencing a resurgence as is interest in the legendary Australian music label, Festival. Olsonwells was asked to develop a creative design that expressed the sentiment of the rare funk, psych and soul releases curated for the 2016 Back on The Street Again compilation – yes, named after the Billy Thorpe track.
In vinyl format pretty much every design has been done: except for an Australian take on blaxploitation, which was pitched to Warners Music Australia in collaboration with vinyl curator Pete Pasqual (ex-Creative Vibes) and Warners’ Dave Laing. The idea employs a plethora of characters featured on the label, ensuring instant brand recognition and engagement.”
The illustration, freehand executed on a Wacom tablet, uses 70s toned oranges, yellows and browns to layer and express the dubious and colourful characters involved in both the musical themes and geography of the Kings Cross of the time. The inspired design of the 2LP gatefold artwork folds inside and out, with copywritten bios of each track researched from the scantily-available vaults of time.
The music is fantastic and seeks to promote awareness of an emergent Australian funk-psych scene of the time: the artwork seeks to own shelf space and sell through humour as well as a prestige label association that vinyl collector audiences understand. The result? Sold out two weeks after release.”